Last Year's Speakers
André Maerz, Andreina Mandelli, Bant Breen, Bruno Giussani, Christopher Muenchhoff, David Graves, Eric Hegmann, Eric S. Raymond, Esther Dyson, Gabi Vogt, Hans Lindroth, Kurt W. Zimmermann, Massimo Garribba, Matthias Zehnder, Mike O'Donnell, Monique van Dusseldorp, Nick Denton, Nick Lockett, Nigel Bevan, Norbert Specker, Ola Ahlvarsson, Olli-Pekka Lintula, Peter Kruse, Peter Pircher, Robin Hunt, Roselien Huisman, Sverre Munck, Terje Johansen, Thomas Breyer-Mayländer, Ulrich Hegge,
André Maerz, Leiter ERD Ringier AG (Switzerland)
>Speaker at the session "Syndication"
Andreina Mandelli, Coordinatrice Progetto Media Osservatorio di Marketing SDA Bocconi (Italy)
>Speaker at the session "Jump Start/Interactive Content in Europe"
The Points this speaker made:
1. Kataweb/Espresso/CNN: publishers enter the portal business.
2. As the Internet goes wireless, the cell-dependent Italians may finally join the Internet.
3.E-commerce Made in Italy: Zegna and the fashion brands are ready to go online, what impact on the advertising market?
Bant Breen, Digital Comm. Director Leo Burnett (United Kingdom)
>Speaker at the session "Brand Networks"
The son of a travelling University professor, Bant Breen followed his father from one college to the next across the US. Bant was named after his great-grandfather, a self-made American with a reputation for being as feisty as a bantam rooster.
Having caught the academic bug, Bant studied history at Duke University in the USA - to spend a year of his studies in Italy, before landing a scholarship to do a two year MA at Trinity College, Cambridge. Whilst at Cambridge, Bant founded a film and television society and became involved with Cambridge Cableís pioneer interactive trials.
After completing his MA, Bant was selected by Martin Sorrel to complete the newly founded WPP fellowship. This involved working for one year as a Brand Consultant at the Enterprise Group, one year as a Digital Communications Consultant at The Network (now MindShare) and a final year working across several disciplines at Ogilvy & Mather in Hong Kong. During his three years with WPP, Bant worked on accounts such as IBM, Ford, Huggies, Yahoo, American Express, Nokia, Standard Chartered Bank, Fiat, Piaggio, a major interactive project for Unilever as well as the award-winning CampaignLive site. While he was there he worked as an Integrated Planner on Pepsi Asia Pacific and was responsible for the interactive Black & White Guinness campaign.
Bant joined Leo Burnett in October 1998 as their Digital Communications Director. Following Burnettís recent investment in interactive consultancy Hard Reality, Bant has been appointed a Reality Director. He is on the Board of Directors and is European Director for Starcom IP.
Bruno Giussani, European Editor The Industry Standard (Switzerland)
>Speaker at the session "Jump Start/Interactive Content in Europe"
Bruno Giussani, 36, is the European Editor for the Industry Standard. He was the European columnist with the New York Times on the Web and the Vice-Chairman of the Board of Tinet, a Swiss Internet services company. He advises companies and organizations and is a frequent speaker in e-business and interactive media strategy matters.
Christopher Muenchhoff, Managing Director DealPilot.com AG (Germany)
>Speaker at the session "Communication : The Call for Transparency"
The Points this speaker made:
Over the last two years, online shopping agents have started to bring more transparency into electronic markets. Especially on the Internet a so-called "perfect-market" seems to be possible for certain services and goods. With the example of DealPilot.com this presentation will show you what's already possible today.
David Graves, Executive Vice President Reuters New Media International (United States of America)
>Speaker at the session "Content Distribution - Think Mobile Publishing, Think Broadband, Think Multi platform"
The Points this speaker made:
Broadband access will take longer to arrive then many people hope but will have a more powerful effect than predicted when it does.
Television content over the web is going to benefit from broadband, but this will not be the most important result of it.
The most important thing about broadband access is that it facilitates an "always on" web connection. "Always on" lowers the overhead of reaching information and will therefore exponentially increase usage.
Users will utilize the web for increasingly smaller information and e-commerce transactions, transactions which are today overwhelmed by the process of getting connected.
As the penetration of always on connections grows, there will be a tremendous usage spike. Most content will grow substantially in value when the barriers to usage for the mainstream user are reduced by always on broadband connections.
Thus broadband will be a major benefit to text-based content as well as video and audio.
Eric Hegmann, Managing Director TOMORROW Internet AG (Germany)
>Speaker at the session "Spreading the Word"
Eric S. Raymond, (United States of America)
>Speaker at the session "Open Source."
Esther Dyson, Chairman EDventure Holdings (United States of America)
>Speaker at the session "The Name Game"
>Moderator at the session "European Venture Capital Frenzy"
The Points this speaker made:
As the daughter of an English physicist and a Swiss mathematician, Dyson started travelling in Eastern Europe in 1989 and eventually filled the small but vital vacuum at the intersection of Eastern Europe, high-tech and venture capital. Her portfolio now includes four IT companies in Russia, as well as start-ups in Poland, Hungary and the Czech Republic, as well as others in northern Europe and the United States.
Dyson will talk about the changes she foresees in emerging entrepreneurial Europe as a whole, drawing from her just concluded High-Tech Forum in Budapest. In Internet fashion, she plans to engage the audience in interactive discussion.
Gabi Vogt, Marketing Director TOMORROW Internet AG (Germany)
>Speaker at the session "Spreading the Word"
Gabi Vogt is responsible for the online advertisement campaigns of the TOMORROW Internet AG which comprises seven webzines and one online brand.
Hans Lindroth, CEO Lemshaga Consulting AB (Sweden)
>Participant at the session "European Venture Capital Frenzy"
The Points this speaker made:
Media houses has in general been slow to react to the Internet development and in many cases, once they acted, have done so reluctantly. This means that new players have taken positions that could have, and should have been, designated for media houses.
The main problem is that even though we can see this happening I do not see the aggressiveness. I believe is necessary.
Kurt W. Zimmermann, TA-Media AG (Switzerland)
>Speaker at the session "Embracing Change - Changing Culture"
Born September 20, 1951 in Solothurn/Switzerland; primary school, high school and teacher training college in Solothurn; married with Uli Rubner since 1987; resident in Zurich.
1971 ñ 1975Studies in social psychology and education at the University of Zurich
1975 ñ 1977Reporter at "Weltwoche"
1977 ñ 1978National editor at "Tat"
1979 ñ 1980Copywriter at different advertising agencies
1980 ñ 1988Head of news department and later deputy editor-in-chief of "Schweizer Illustrierte"
1988 ñ 1990Member of chief editorship of "Politik & Wirtschaft"
1991 ñ 1994Editor-in-chief of "SonntagsZeitung"
1994 ñ 1996Managing director and editor-in-chief of "FACTS"
1996 -Member of the executive management of TA-Media AG*
*In charge of the newspaper publishers (Tages-Anzeiger, Das Magazin, ZÐRICH EXPRESS, SonntagsZeitung, FACTS, annabelle, Schweizer Familie, du, spick, TV t”glich) as well as the electronic media/internet (Winner Market AG, TV3, Condor Films, Radio Z¸risee).
Member of the Board of Directors: AG f¸r die SonntagsZeitung (president), ZÐRICH EXPRESS (president), TV3 (president), Condor Films (president), Winner Market AG, ZUVO, TeleZ¸ri, Radio Z¸risee.
The Points this speaker made:
10 aspects how e-business changes the culture of a company
traditional way of business vs. e-business:
1. customers :masses, anonymousvs.individuals, well known
2. customer relations:long termvs.short term
3. customer base:well protectedvs.shared with partners
4. innovation, research :isolatedvs.in co-operation with partners
5. management focus: capital, assets, resourcesvs.relationships, connections
6. management style :avoiding risksvs.sharing risks
7. purpose of dealmaking :win-losevs.win-win
8. value of information:secret, powerfulvs.available for everyone
9. availability of products:business hours vs.7x24
10.general business culture : still going strong vs.networking
Massimo Garribba, European Commission Directorate XIII/E (Luxembourg)
>Participant at the session "European Venture Capital Frenzy"
The Points this speaker made:
The Commission has been involved in the developments of the Information Society since 1994, when the first Bangemann report came out, outlining a vision of the role of the European public authorities in the field. Time has gone by, conditions have changed.
Matthias Zehnder, Editor-in-Chief ZBM AG Smile/Netzticker (Switzerland)
Born 14.05.67 in Winterthur, Matthias Zehnder studied German, philosophy and didactics in Zurich. He was a research assistant at the ETH Zurich.
Since 1992 Matthias Zehnder has been working as a journalist specializing in new media, since 1994 as managing director of ZDM Zehnder Digital Media, the only press agency for new media in Switzerland. Since 1997 he is editor-in-chief of Smile, the Swiss magazine on Internet, lifestyle and entertainment.
1999 he founded ZBM AG and incorporated ZDM in the new company.
Products:
- Netzticker.ch : News for the Swiss Internet field
- Smile, the Swiss magazine on Internet, lifestyle and entertainment
- As a press agency ZBM supplies to daily newspapers, magazines, and the economic and professional
press in Switzerland
The Points this speaker made:
1. Eiger Live: Television shoots two days of live climbing and breaks all Web records.
2.Swissclick/Pressweb: Publishers join, then split in an attempt to control the classified market
3.TA-Media melts Publishing and E-Commerce
4.Ad-Placement: Tag-in-Tag contra traditional placement
Mike O'Donnell, President iCopyright.com (United States of America)
>Speaker at the session "Trust and Revenue"
The Points this speaker made:
RiP this Content: How to profit from your content through automated Reprints and Interactive Permissions.
Content creators and publishers want to make money publishing online. They also want to have more control over how their content is being used. The RiP (Reprints & Interactive Permissions) model provides an untapped source of revenue by allowing users to license specific pieces of content, according to their interests, needs and intended usage. It allows any type of content - an article, a photograph, a video clip, a song ñ to be "ripped" from its original publication and INSTANTLY licensed by millions f people. A unique tagging system allows every derivative use to become a sales mechanism to sell even more derivative uses. Each article becomes a living, self-perpetuating annuity, that over the long run can provide a return greater than that of the publication in which it was originally published.
Monique van Dusseldorp, CEO Van Dusseldorp & Partners (Netherlands)
>Speaker at the session "Jump Start/Interactive Content in Europe"
The Points this speaker made:
1. ADSL, Cable, AtHome, Chello: broadband players are building portals, and changing the content industry
2. Big Dutch Brother: 8 people locked in a house, but live on TV and on the Web
3. Further developments in the field of smart cards / payments in Belgium
4.Financial consolidation: Tijd and Beursmedia have joined
Nick Denton, CEO Moreover.com Ltd. (United Kingdom)
>Participant at the session "European Venture Capital Frenzy"
>Speaker at the session "Syndication"
The Points this speaker made:
1. Newspapers are losing the battle for traffic on the internet
2. The way things are going, the best they can hope for is a syndication relationship: distributing raw content through other distributors who will have control over the user experience
3. If you can't beat them, join them. The only way to beat the portals is to be more like them.
4. Separate content production from editorial aggregation. Newspapers are vertically integrated. The only way to become a successful portal is to free the editors to choose the best content, wherever it is.
5. It's culturally hard to do: newspapers are temperamentally hostile to the promotion of rivals' material
6. News is like any other commodity. Consumers want convenience - everything in one place. And they want a neutral marketplace: no preference for inhouse content. What Whirlpool is doing for the white goods market, aggregating rival products, newspapers need to do in theirs.
7. Pick your niche. The general portal categories are already taken. Forget about them. Pick local, pick vertical, fragment your product. Attack the portals from a dozen different directions.
Nick Lockett, Barrister Sidley & Austin International Solicitors (United Kingdom)
>Speaker at the session "Law and Order"
Nigel Bevan, Researcher Serco Usability Services (United Kingdom)
>Speaker at the session "Content Interaction - The Three-Dimensional Web"
The Points this speaker made:
Who knows where your content is? Why is it so difficult to find the content you want on many websites? The reasons include: Ö Organisations often produce websites with a content and structure which mirrors the internal concerns of the organisation rather than the needs of the users of the site. ...Websites frequently contain material which would be appropriate in a printed form, but needs to be adapted for presentation on the web. Ö Producing webpages is apparently so easy that it may not be subject to the same quality criteria that are used for more traditional forms of publishing. In short, websites provide a unique opportunity for inexperienced information providers to create a new generation of difficult to use systems! Successful web development requires the combined skills of domain expertise, HTML, graphic design and web usability.
A website will not meet the needs of the organisation providing the site unless it meets the needs of the intended users, and provides "quality in use". Badly structured websites are seen as a sign of corporate incompetence . To implement a website which users find effective, efficient and satisfying requires a user centred design process.
It is essential first to define the business objectives and usability goals, and to specify the intended contexts of use. These should drive an iterative process of design and evaluation, starting with partial mock-ups and moving to functional prototypes. Continued usability requires subsequent management and maintenance.
Norbert Specker, Chief Content Imagination Officer Interactive Publishing (Switzerland)
>Speaker at the session "Last Words"
Norbert Specker is a "networker" and thrives on unsolved riddles and intriguing questions. In the early web days, this led him to initiate and create the Interactive Publishing Europe Conference. The pioneering conference will be held for the 7th time this year. Norbert firmly believes that bringing people, ideas and products together, is the best way to solve riddles and answer questions. Out of this belief, grew the ambition to gather the most relevant events of the "Content Industry" and create the Content Summit. This first European marketplace, catering to the various players in this market, will surround Interactive Publishing this year and, without doubt, add many dimensions to the Interactive Publishing Conference. Norbert holds interests in a couple of Internet startups where he is engaged as a knowledge investor. For exampleOvivo. He is also convinced that the Europe online publishing industry can only contribute substantially to the evolution of a networked economy, if the flow of information between the diverse markets is ensured. Out of this conviction, he initiated and co-founded London-based europemedia.com--a free weekly newsletter reporting on the online media developments across Europe. Norbert serves as chairman to europemedia.com. Norbert is the owner of CATCHUP! Communications AG, a small and efficient interactive media consultancy which was founded, in 1992, with offices in Zurich and Victoria/BC. In previous years, Norbert was involved in local and interactive TV projects, corporate video production, audiotex, interactive teletext and fax services. He also ran a film and photo production services company, -Loco Location. He studied art history and journalism at the University of Zurich. With his Canadian wife, Liz Nokes, he was involved for four years in managing "The Stage Company." The modern dance, music and theatre company had a true vision of convergence-without even being aware of the meaning of the word! Norbert writes regularly for the trade press, speaks and moderates at conferences and is the author of a book on audiotex and interactive media. In 1998, he was included in the ´50 international new media names to know´ list of the "Online Journalism Revue" (Annenberg School of Communication/USC). Norbert is a long-time judge for the Eppy Awards for Online Newspapers and serves on the advisory board of the Media Center of the American Press Institute (API).
The Points this speaker made:
Also behind this years conference there has been a concept - and several revisions of the original plan. In that very much alike any business plan of the online world. I hope you enjoy where we are trawling right now!
Ola Ahlvarsson, CEO Result Venture Knowledge (Sweden)
>Speaker at the session "Content Marketing and Localizing Across Europe"
Olli-Pekka Lintula, Nokia Mobile Phones (Finland)
>Speaker at the session "Content Distribution - Think Mobile Publishing, Think Broadband, Think Multi platform"
Peter Kruse, Geschäftsführ. Gesellschafter Neuhimmel Unternehmensberatung (Germany)
>Speaker at the session "Content Interaction - The Three-Dimensional Web"
The Points this speaker made:
Content Interaction: How to deal with the growing complexity of the world wide web
To explain the situation of being confronted with the growing complexity of the world wide web one can use the metaphor of visiting a city for the first time. When a person has no idea where to find places really relevant from its personal perspective, six different strategies can be used: to buy a city plan, to read a city guide, to ask the tourist information, to make a sight seeing tour, to hire a personal travel assistant or to ask kindred spirited locals. The strategies differ in their ability to give quick and easy access to information, to reduce the environmental complexity, and to help find some really
Peter Pircher, CTO The Fantastic Corporation (Switzerland)
>Speaker at the session "Content Distribution - Think Mobile Publishing, Think Broadband, Think Multi platform"
The Points this speaker made:
" Mobile communication is emerging as the "next big thing" in the Internet.
Second and third generation phones will be the klargest part of this market,
but it will also include cars, PDAs, airline entertainment systems, notebook
computers and other devices. The co,mmunication to these devices will often
be a hybrid of two delivery systems - one that is relatively slow which will
support two-way communication and another that is orders of maginutude
faster that will support one-way communication. The result for the user will
be a always-on media that provides rich digital content whereever they are.
This provides exiting opportunitiesd to build mobile broadband portals that
can stimulate e-commerce in ways that will often be more compelling than
what is possible on the PC or TV screen.
Robin Hunt, Creative Director arehaus (United Kingdom)
>Speaker at the session "Jump Start/Interactive Content in Europe"
The Points this speaker made:
1. Freeserve and the free ISP revolution; changing the demographics of the Web
2. Women's portals.
3. Ready for IPO: the US-style stock market craziness.
4. The changing face of news; here goes the online newspaper, here comes the online news portal.
Roselien Huisman, Marketingleiterin BauNetz Online-Dienst GmbH & Co. KG (Germany)
>Speaker at the session "The Business-to-Business Content Proposition"
The Points this speaker made:
Business-to-business publishing is a world of its own. Small target groups and special information habits ask for very focused products. This does not change in interactive publishing ñ on the contrary. But the internet has vast possibilities to serve the demands of our customers. One way is to bundle all specific information for the target group on a platform, brand it and market it thoroughly. From there, the way to an e-commerce hub is open.
The presentation will give detailed insight in the success factors of the BauNetz-platform and show some visions about the future position of B2B-publishing.
Sverre Munck, Executive Vice President Schibsted ASA/ Chairman Schibsted Telekom (inv.) (Norway)
>Speaker at the session "Embracing Change - Changing Culture"
Executive Vice President, Schibsted Multimedia (1998 - )
CFO, Schibsted (1994-1998)
Vice President, Loki AS (1987-1994)
Consultant, McKinsey & Co (1984-1987)
Planning department, Ministry of Finance (1984)
Ph.d. economics Stanford University (1983)
NAVF¥s scholarship Stanford University (1981-83)
M.A. Stanford University (1978)
B.A. Yale University (1976)
The Points this speaker made:
In most of the advanced internet economies traditional media players, and in particular newspapers, have not been amongst the leaders in terms of deploying resources into this area. Most attempts have been defensive in nature, and as a consequence this arena is currently dominated by totally
new companies and brands.
In Norway and Sweden this is not the case, with traditional media companies and newspaper titles among the market leaders. Schibsted ASA has played a leading role in this development. What thinking was behind Schibsted's initiatives? What has been the experience so far? Do the traditional media players have comparative advantages that have not yet been used? What transformation processes must traditional media companies go through to be competitive online? Sverre Munck, Executive Vice President, Multimedia will discuss these topics in his presentation.
Terje Johansen, Online Editor/Assistant Publ. Dagbladet Online (Norway)
>Speaker at the session "Jump Start/Interactive Content in Europe"
The Points this speaker made:
1. Startup goes up: Norway's "Nettavisen" becomes third most-visited news site despite competition from traditional brands.
2. Together till we split: Why Sweden's Aftonbladet ran an integrated online/paper venture, now it is totally separating them.
3.Wap it up: The next content-race in the worlds leading wireless countries.
Thomas Breyer-Mayländer, Referent Multimedia Bundesverband Deutscher Zeitungsverleger e.V. (Germany)
>Speaker at the session "Jump Start/Interactive Content in Europe"
Thomas is compiling and commenting all the information relevant to the german publishers engaged in the filed of new media. So he is a very good man for our European panel to deal with this biggest single market in Europe.
The Points this speaker made:
1. Electronic classified boom: why newspaper publishers join forces nationwide.
2. My content is your business: General-interest websites become marketing platforms.
3.The changing business environment: how G+J lost staff to AOL because it had no stock options, and other such stories.
Ulrich Hegge, 7d AG (Germany)
>Participant at the session "European Venture Capital Frenzy"
The Points this speaker made:
1. The "Internet Bubble" will indeed burst - quit high-risk games now.
2. That does not mean there's no viable business - just please don't pour money over not-yet-ready start-ups.
3. Investment should start to follow traditional rules, with the potential of the market as one, not the deciding, factor.
4. Professional investors won't get hurt very badly, the private investor will foot the bill.
5. The role of the traditional media in the fight for eyeballs will be bigger than ever - play safe and secure cheap access to media platforms.
6.There's still a huge market of great ideas and opportunities, don't be afraid - act professionally.
