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Programme Overview
Session reports & presentations
Impressions
Wednesday, 15 November
8:00 - 9:00
Welcome Coffee
9:00 - 9:20
The Futures of Content
Profit from Prose and Pictures
9:20 - 10:00
The Dream Society
The age of the story teller
10:00 - 10:30
Brand and Brand Networks
Crossmedia Brand Extensions
10:30 - 11:00
Networking Break
11:00 - 11:45
Broadband Futures
Beyond the technology: Content strategies for fat cables
11:45 - 12:15
Mobile Publishing
Finding a content future on the go
12:15 - 12:25
IP Top 2000 : A look into the brain
Creating Judgement Spaces
12:30 - 14:00
Networking Lunch
14:00 - 14:20
The Talking Internet
Will voice portals get the audiences that the Web missed?
14:20 - 15:30
Integrating the Newsroom
Quality and execution
15:30 - 16:00
Networking Break
16:05 - 16:30
"User generated" (editorial) content
When content becomes liquid
16:30 - 16:50
Repackaging Practicalities
The mundane elements of the content redistribution business
16:50 - 17:15
"Intellectual property is theft"
The napsterisation of content
19:00 - 23:00
Networking Night
Thursday, 16 November
9:00 - 9:45
Spreading Out
From Television to Multimedia to Localization
9:45 - 10:45
Content strategies for the Net-Population
The net is local and keeps pushing
10:45 - 11:15
Networking Break
11:20 - 12:15
Scandinavia on the move
Learning from the North
12:30 - 14:00
Networking Lunch
14:05 - 14:30
The Net? - It's women, stupid!
Maybe it is not that simple
14:30 - 15:00
Turning Flax into Gold
Upgrading existing content
15:00 - 15:30
Content: Hot Start Ups
Big plans - big ideas
15:30 - 16:00
Networking Break
16:05 - 17:00
But what is it worth?
On the Road to transparent content value and syndication
17:00 - 17:15
Where have we gone?
Wrap-Up and final discussion
19:00 - 23:00
IP TOP Awards 2000 - Winners Night