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Programme Overview

Session reports & presentations
Impressions


Wednesday, 15 November


8:00 - 9:00 Welcome Coffee
9:00 - 9:20 The Futures of Content
Profit from Prose and Pictures
9:20 - 10:00 The Dream Society
The age of the story teller
10:00 - 10:30 Brand and Brand Networks
Crossmedia Brand Extensions
10:30 - 11:00 Networking Break
11:00 - 11:45 Broadband Futures
Beyond the technology: Content strategies for fat cables
11:45 - 12:15 Mobile Publishing
Finding a content future on the go
12:15 - 12:25 IP Top 2000 : A look into the brain
Creating Judgement Spaces
12:30 - 14:00 Networking Lunch
14:00 - 14:20 The Talking Internet
Will voice portals get the audiences that the Web missed?
14:20 - 15:30 Integrating the Newsroom
Quality and execution
15:30 - 16:00 Networking Break
16:05 - 16:30 "User generated" (editorial) content
When content becomes liquid
16:30 - 16:50 Repackaging Practicalities
The mundane elements of the content redistribution business
16:50 - 17:15 "Intellectual property is theft"
The napsterisation of content
19:00 - 23:00 Networking Night

Thursday, 16 November


9:00 - 9:45 Spreading Out
From Television to Multimedia to Localization
9:45 - 10:45 Content strategies for the Net-Population
The net is local and keeps pushing
10:45 - 11:15 Networking Break
11:20 - 12:15 Scandinavia on the move
Learning from the North
12:30 - 14:00 Networking Lunch
14:05 - 14:30 The Net? - It's women, stupid!
Maybe it is not that simple
14:30 - 15:00 Turning Flax into Gold
Upgrading existing content
15:00 - 15:30 Content: Hot Start Ups
Big plans - big ideas
15:30 - 16:00 Networking Break
16:05 - 17:00 But what is it worth?
On the Road to transparent content value and syndication
17:00 - 17:15 Where have we gone?
Wrap-Up and final discussion
19:00 - 23:00 IP TOP Awards 2000 - Winners Night