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5th Interactive Publishing, November 11-13, 1998, Zurich, Switzerland  
We will keep you updated on the 6th Interactive Publishing Conference, November 17-19, 1999. Just drop us a line It is a team world out there. Our team of Executive Advisers 1999 is our choice from the heart to help make this event - shall we say - unforgettable? European Online Media News Keep on top of the developments from Stavanger to Napoli, from Cherbourg to Prague with

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Program Detail

09:00 - 10:00 
  Registration and Welcome Coffee

10:00 - 10:10 
  Welcome to Zurich

10:10 - 11:30 
  Jump Start / Overview
Europe - a hot online publishing spot?
Ad revenues are growing at a steady and fast pace and the boom in the e-commerce sector is just months away. New media enterprises network across borders and build very savvy online businesses. Is Europe finally a online publishing hot spot?
New York Times' Bruno Giussani will guide the panelists through a tour d'horizon of this so heterogen European market.

11:15 - 11:45 
  Networking Break (Sponsored by Chessplanet)

12:00 - 13:15 
  Convergence I
Content Strategies on a crash course
What is the best content strategy? Portals? Hear the strategies of two very successful players in this market. A media house and a search engine. With Yahoo we want also to find out how the different European markets have reacted to the market entry: Is it still not too late for local portals?

13:15 - 14:45 

14:45 - 15:30 
  Multiplatform publishing I
Knowledge Extension: Re-designing the publishing process
To extend the reach of your product - and produce towards TV, radio, internet - you need to also extend knowledge and skill of your content producers, the journalists and reporters. To do it really well, a radical change in the work flow is need. The model case.

15:30 - 16:15 
  Multiplatform Publishing II
Brand Extension: Re-Designing the Publishing Strategy
In a world where content is back but the ways customers want it delivered has multiplied, how do you ensure your brand's integrity across platforms? What kind of aliances make sense? And last but not least - what is economically sensible at which point of the process?

16:15 - 16:45 
Networking Break

16:45 - 17:15 
  Theme Sites
Focussing your competence
Portal sites have made the news - and the ratings - lateley. Being everything for everyone is the underlaying strategy. For content providers who can not play in this league the alternative is a very focussed site. Here you strive to be everything for everybody ""in a particular situation"". For example while preparing buying a CD.

17:15 - 18:30 
The latest on 1:1 Marketing
When Peppers and Rogers introduced their bestseller ""1:1 Marketing"", the internet for most media houses didn't yet exist. Today, those principles are more valuable than ever! Hear to what extent customer relation building makes or breaks your online venture!

20:00 - 00:00 
Knowledge Party

20:00 - 00:00 
Knowledge Party

09:00 - 10:00 
Registration and Welcome Coffee

10:00 - 11:00 
How do you have to be in a networked world
The age of the lonely hero is gone. In a networked world other qualities are asked of a leader. The GDI is dealing with these managerial issues on a permanent base. Get some fresh and unexpected input.

11:00 - 11:30 
Networking Break

11:30 - 11:50 
  Knowledge Acquisition
How do we learn what we need to know?
To succeed in this fast paced online industry you need working knowledge acquisition techniques. Hear from a company who has been employing these techniques to stay on top of things.

12:00 - 13:15 
  Convergence & People
Discovering the online customers
Now that the computer geeks start to be just one possible target group among many, content strategies have to accomodate a range of target groups. How do these content providers see their target? How do the converging media industries influence their decisions?

13:15 - 14:45 

14:45 - 15:15 
Update from the legal frontier
Inconstistency is the only constant in the legal frame work of the Internet. Hovering on the horizon is the ""Marketing vs. Privacy"" issue, the copyright battles are far from being fought and the governmental pressure on a child safe online experience is mounting. A European up-date.

15:15 - 16:15 
Content Ergonomy
The content/user interface is still evolving. How much the user feels at ease with your site organisation is a key success factor. Which approaches work? Which ones don't?

16:00 - 16:30 
Networking Break

16:45 - 17:15 
  IP Top - European Interactive Publishing Award
Lend us your thumbs (up - or down?)
The network of editors of has pre-selected the nominees for the first IP Europe Top Award. Hear the short presentations and decide together with your peers who wins this prestigious award. After all, you are the most qualified jury that could be found in Europe.

17:15 - 18:30 
To be relevant - and to proof it
As a content provider you are looked at as a tool by the marketing industry. How do you perform and distinguish yourself from the pack. Who will say that you are relevant for their marketing plan and what will be the currency?

19:00 - 20:30 
  Online Advertising
Reach, Ratings and Rules (in German for Advertisers)
What are the newest usage numbers and what are the correlations with other media usage trends? How do you plan an online advertising campaign and what are the 10 ""never do""'s and ""always check""'s?

20:30 - 23:00 
IP Top Event and Casual Networking Party

10:00 - 10:30 
E-Commerce for Publishing Ventures
Advertising and Subscriptions will play a role also in the online environment. But so do new sorts of deals like for example commission based advertising. What E-Commerce strategies have been developed and which ones have successfully been adapted?

10:30 - 11:30 
  Community Building
Weaving the Net
In a networked world it is the ability to employ a networking approach when building a business that leads to success. That is why community building - building networks of people - is of prime importance. Very successful community builders share their thoughts.

11:30 - 12:00 
Networking Break

12:00 - 13:20 
  Success Stories
Blue Prints - a trip across Europe
Cases, cases, cases. Presenting working online models and discussing what of them can be adopted, what is locally determinded. This traditionally leaves attendees with a handful of very practical ideas. A good thing to take home along with the new deals, alliances and contacts that the conference will provide.

13:20 - 13:30 
Last Words
A attempt to put the 5th Interactive Publishing Conference into perspective. What were the big lines this year? What looks to be the playing field in 1999?

13:30 - 14:30 
Farewell Snack