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5th Interactive Publishing, November 11-13, 1998, Zurich, Switzerland  
We will keep you updated on the 6th Interactive Publishing Conference, November 17-19, 1999. Just drop us a line It is a team world out there. Our team of Executive Advisers 1999 is our choice from the heart to help make this event - shall we say - unforgettable? European Online Media News Keep on top of the developments from Stavanger to Napoli, from Cherbourg to Prague with europemedia.com

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Program Overview

11.11.1998 
09:00 - 10:00 
  Registration and Welcome Coffee

10:00 - 10:10 
  Welcome to Zurich

10:10 - 11:30 
  Jump Start / Overview
Europe - a hot online publishing spot?

11:15 - 11:45 
  Networking Break (Sponsored by Chessplanet)

12:00 - 13:15 
  Convergence I
Content Strategies on a crash course

13:15 - 14:45 
  Luncheon

14:45 - 15:30 
  Multiplatform publishing I
Knowledge Extension: Re-designing the publishing process

15:30 - 16:15 
  Multiplatform Publishing II
Brand Extension: Re-Designing the Publishing Strategy

16:15 - 16:45 
 
Networking Break

16:45 - 17:15 
  Theme Sites
Focussing your competence

17:15 - 18:30 
  People
The latest on 1:1 Marketing

20:00 - 00:00 
 
Knowledge Party

12.11.1998 
20:00 - 00:00 
 
Knowledge Party

09:00 - 10:00 
 
Registration and Welcome Coffee

10:00 - 11:00 
  Leadership
How do you have to be in a networked world

11:00 - 11:30 
 
Networking Break

11:30 - 11:50 
  Knowledge Acquisition
How do we learn what we need to know?

12:00 - 13:15 
  Convergence & People
Discovering the online customers

13:15 - 14:45 
 
Luncheon

14:45 - 15:15 
  Legal
Update from the legal frontier

15:15 - 16:15 
  Interface
Content Ergonomy

16:00 - 16:30 
 
Networking Break

16:45 - 17:15 
  IP Top - European Interactive Publishing Award
Lend us your thumbs (up - or down?)

17:15 - 18:30 
  Advertising
To be relevant - and to proof it

19:00 - 20:30 
  Online Advertising
Reach, Ratings and Rules (in German for Advertisers)

20:30 - 23:00 
 
IP Top Event and Casual Networking Party

13.11.1998 
10:00 - 10:30 
  Commerce
E-Commerce for Publishing Ventures

10:30 - 11:30 
  Community Building
Weaving the Net

11:30 - 12:00 
 
Networking Break

12:00 - 13:20 
  Success Stories
Blue Prints - a trip across Europe

13:20 - 13:30 
 
Last Words

13:30 - 14:30 
 
Farewell Snack