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« Content Mind & Market Space: Next Net Realities »


Programme   Wednesday, November 17. 1999
Thursday, November 18. 1999
Friday, November 19. 1999



Wednesday, November 17. 1999

09:00 - 10:30


Jump Start / Interactive Content in Europe

The heat is on. From Finland to Spain. From the UK to Hungary. Everywhere the interactive content industry of Europe is riding the wave. How successful? Emerging trends and hot spots in this mini-conference.

...the Summary of this Session!
...the Summary of this Session!(Mr. Johansen)
Download the PowerPoint-File (ZIP/1.3mb)

11:00 - 11:40


Content Marketing and Localizing Across Europe

A difficult market, Europe. No country like the next. «Behind» some say, «not true» say others. No US content site except Yahoo has gained prime positions in many different markets. Why? And do European expansion efforts face the same problems?

...the Summary of this Session!
Download the PowerPoint-File (ZIP/540kb)

11:40 -12:15


Europe's Way into the information Society: The Content Case

...the Summary of this Session!
Download the PowerPoint-File (ZIP/900kb)

14:00 - 14:30


Spreading the World

Online content without marketing rarely succeeds (but sometimes does by making a marketer out of every customer). The combination promises to be awinner.

  • Eric Hegman, Managing Director & Gabi Vogt, Marketing Director, Tomorrow Internet (GER)

...the Summary of this Session!

14:30 -15:15


The Name Game.

Who rules the world? He who rules the domains? Q&A with ICANN's Chairman Esther Dyson (USA)

...the Summary of this Session!

15:45 - 17:15


European Venture Capital Frenzy

Money is no poblem. These days at least it is much easier to spend than to earn. The capital market is fueled by non-internet companies afraid to miss the boat. Every respectable media house boasts an investment fond. So what are the competences, the pitfalls, the sparkling innovative concepts that money swept European internet content companies are to handle?

...the Summary of this Session!

Go to the Top



Thursday, November 18. 1999

09:10 - 09:30


Trust and Revenue

Some turn legal issues into business models. Like copyright for example. Where trust and revenue meet.

...the Summary of this Session!

09:30 - 10:15



Syndication is an important buzzword. It spreads brand recognition, creates new revenue streams and a host of new , agile content competitors. So syndication really is beyond the buzz.

...the Summary of this Session!
Download the PowerPoint-File of Mr Maerz' Presentation (ZIP/400kb)

10:45 - 12:15


Content Distribution - Think Mobile Publishing, Think Broadband, Think Multi platform

The arrival of broadband (Now? Next year?) and the ubiquity of mobile devices in Europe changes the distribution rules once again. What role does content play in the strategies of the main players in this market, if any? How can content providers leverage their competences?

...the Summary of this Session!
Download the PowerPoint-File (ZIP/95kb) of Mr Pircher's Presentation

14:00 - 14:30


Transparency and Agents

The history of the internet is the history of transparency. An enourmous issue not only for corporate communicators. But here it shows what «seethrough content» means.

...the Summary of this Session!
Download the PowerPoint-File (ZIP/97kb)

14:30 - 15:30


Content Interaction - The Three-Dimensional Web

Usability, functionality, editorial tone, visual imagery - interaction is not only the trademark of the networked world, it is also the main challenge. This is a start-ups dream field.

...the Summary of this Session! (Mr Kruse
...the Summary of this Session! (Mr Bevan)
Download the PowerPoint-File of Mr Bevan's Presentation (ZIP/990kb)

16:00 - 17:15


Open Source.

The «catheedral vs. The Bazzar» is a metaphor that belongs to this age more than anything. Is Open Source a model development course beyond the software business? And what role will trust play, say tomorrow?

...the Summary of this Session!

Go to the Top



Friday, November 19. 1999

9:15 - 10:00


Being European - Turn a Delay into an Advantage

We will invite the IP Top Winners and the CC Winners to join this panel: Being different - Diversity as a success strategy.

  • Participants: The winners of this year's award...

...the Summary of this Session!

10:00 - 10:30


The Business-to-Business Content Proposition

Vertical markets are a valuable proposition for content providers. Measure your strategies on a success story.

...the Summary of this Session!
Download the PowerPoint-File (ZIP/164kb)

11:00 - 12:15


Embracing Change - Changing Culture

These executives have been responsible in changing their traditional media ventures into multimedia powerhouses. What is the mindset it takes? What are the next steps.

...the Summary of this Session!

12:15 - 12:30


Last Words

An attempt to put the 6th Interactive Publishing Conference into perspective. What were the big lines this year? What looks to be the playing field in the new Millenium?

  • Norbert Specker, Executive/Creative Director, Interactive Publishing (CH/CAN)


Go to the Top



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