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The Programme Overview of Interactive Publishing 1997
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Tuesday, November 11, 97

Pre-Conference Workshop


Welcome Cocktail

Wednesday, November 12, 97

Welcome to Zurich Inge Van Gaal Representative ENPA, INMA Europe
Re-Thinking Business Dr. Peter Kruse CEO Neuhimmel Unternehmungsberatung (GER)
The 3 C's of successful webpublishing David Talbot CEO (USA)
Now & Everything Robert Cauthorn Director New Technology The Arizona Daily Star (USA)
Auditing Richard Foan Director ABC // electronic (UK)
Customization Jeremy Swinfen Green Director New Media & Two Way Communications Carat/Aegis plc (UK)
Media Integration Jesper Kärrbrink CEO Bonnier Interaktiv (SWE)
20 Customer Relationship Building Features Nancy Malitz General Director Internet Project The Detroit News (USA)
Visit of local interactive TV trial
Apple Developpers Workshop


Swiss Yodel Dinner

Thursday, November 13, 97

Representation of Information Richard Gaunt Technical Director, Co-Founder Autonomy (UK)
City Guides Peter Maronier Managing Director City OnLine v.o.f. (NL)
Content Organizing Michael Scharfenberger VP & Managing Director Europe Ziff-Davis International Media Group (GER/USA)
Selling on the Net Herschell Gordon Lewis Copywriter & Author of «Selling on the Net» (USA)
Legal Update Nick Lockett Barrister Field.Fischer.Waterhouse (UK)
Virtual Communities/Regulation Esther Dyson President EDventure Holding & Author of «Release 2.0» (USA)
Re-designing Print for the Web Mario Garcia President Mario Garcia New Media Design International (USA)

Classified Workshop


Bake 'n Brew

Friday, November 14 97

Business Models that Work Neil Budde Editor Wall Street Journal Interactive (USA)
Push Alliance Micke Jaresand Editor-in-Chief Marienberg Interactive (SWE)
World Cup 98 Andreas Herren & Round Table Head of Department Information Technologies FIFA (CH)
Network Advertising Stan Sugarman Director Business Development Gruner+Jahr Electronic Media (GER)

Interactive Publishing Conference Secretariat
c/o Ursula Spleiss
Freiestrasse 208
CH-8032 Zurich, Switzerland
Phone: +41-1-387 70 88
Fax: +41-1-387 70 80

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© Interactive Publishing 1997