Table of Contents

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[IP Zurich Report] [Order now!] [Free Summary] [Experts] [Table of Contents] [Method] [Excerpts]

The online publishing responsibles of leading media sites met for a "pre-ocmpetitive" open exchange. They produced highly valuable strategic input that has been structured in this unique report. The topics covered:

Introduction + Objectives
Objectives
Format/Method
Thought leaders
Companies represented
Results
Partners
Table of Contents
Executive Summary
Method
Brainstorming session
Concepts
Shared successes
General Outlook
Expectations
Realization
How did the role change?
How did the image with advertisers/users change?
Optimists and Pessimists
Media Landscape
Image of online publishing
Content
General View
Uniqueness
Targeted Content
Classifieds
Mobile
Design
Information and Transaction
User
General
User centered approach
Interactivity
Reach
Multimedia
Design
Finance
General
Payment
Cost & revenues
Revenue sources
Paid Content Focus
Legal aspects
Advertising
General
Image
User metrics
Advertising performance
How to educate advertisers
How to convince advertisers
Add-ons for advertisers
Integrated media strategy
General
Management
Company
Marketing
Branding
In-house communication
Content role
Human Resources
Technology
Integration
Thought Leaders
Producers
Background of Method
Objective of the method nextexpertizer
Theoretical basics
Methodical classification of the competence measurement processes
Critical review
Impressum

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